Skip to main content Detroit Drink. Jeff Waraniak. Make Fun. Thrillist Serves. He went for Faaaaygoooooo! The company also sponsored the popular children's program of comic Soupy Sales, who pitched the company's soda with the line, "George Washington may be the father of our country, but Faygo's the pop. In other developments of the s the company upgraded its manufacturing plant and installed new water treatment equipment. More flavors were also created, including Black Cherry and Faygo Tango, an imitation of the popular grapefruit-flavored Squirt.
A new line of "Royal" flavors was introduced in the early s, which sold for a slightly higher price. One of these, Royal Hawaiian Pineapple Orange, turned out to be a near disaster for the company on its initial run. The pineapple extract used in the flavoring, which was obtained from the Dole company, had not been sterilized, and a few days after the product hit the stores bottles began to explode on shelves and at the factory.
The flavor extract had turned rancid and was generating a buildup of gas in the bottles that caused their tops to shoot off. Faygo quickly recalled the product, and Dole supplied enough sterilized juice to cover the company's losses. After the problem had been corrected, the flavor went on to become a popular one.
Mort like Dr. Pepper, and named after Mort Feigenson, by now the company's president , an apple-flavored soda called Eve, a ginger beer named Faygo Brau, and a nonalcoholic, wine-like soda called Chateaux Faygeaux.
As with many other flavors that were introduced over the years, a number eventually fell by the wayside, Frosh being the most durable though Moonshine and Dr. Mort were both revived years later. The s also saw Faygo introduce a full line of artificially sweetened diet sodas, which soon came to account for half the firm's revenues.
At the end of the decade the company changed the name of one of its original and most popular flavors, Strawberry Soda, to Redpop. Faygo began advertising its products on broadcasts of Detroit Tigers baseball games in As the geographic reach of the ads exceeded the company's distribution, the firm's ad agency duly tried to have the spots canceled on stations that were beyond its service area.
When they were unable to do so, they suggested that Faygo try distributing its soda to these places. The company took up the challenge, and in so doing created a new distribution method. Rather than trucking its products to each individual store, the firm now began to ship much of its output directly to the warehouses of wholesale food brokers.
Faygo also ramped up production of disposable containers for use by its more distant customers. A new series of television ads that began airing in the early s spawned a hit song of sorts for the company. Faygo was even the last pop bottler on "Pop Alley" — where in some of Faygo's neighbors on Gratiot Avenue on the east side of Detroit included plants and bottlers from Pepsi-Cola and Coca-Cola, and 40 others, who eventually left the neighborhood.
Faygo eventually absorbed the two cola companies buildings and connected them to make a ,square-foot complex, where the headquarters still stands. And since the company is defined by its presence in Detroit, many infamous Detroiters have had run-ins with Faygo. But let's get one thing straight: it's pop But Faygo didn't coin the term.
It dates to , and bottlers in Michigan were already calling themselves "pop companies" — after the sound the bottle made when opened. But the term "pop" holds steady here in Michigan, as other companies and states have adopted "soda. According to popvsoda. Today, the most popular Faygo flavor remains one of the earliest the Feigenson brothers developed: Redpop.
Click through for a couple fun items in their collection. Email Address. Happy Birthday Faygo Pop!
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