Is it fun to read anything from someone who seems to spend more time tweeting than living? Social media also has a fraught relationship with competition. That will lead to more effort. But competition can also be inimical to friendship. And no one wants to use something that makes him or her feel like a loser.
Each site deals with these problems differently. You know that they click on your name too. Google Plus shows its heart—or perhaps its lack of a brain—by concealing the number somewhat. It prominently displays the number of connections you have, until you reach five hundred. Then it just says you have more than that. New users get to experience the thrill and buzz of watching the number climb; but they rarely feel like the lonely kids in the high-school cafeteria. The newest social media tool to grapple with this is Klout, a service for measuring your influence on all of these social networks.
The company was launched two and a half years ago, and it has recently passed several important milestones. Wired just published a long feature on it; yesterday it released an iPhone app; and recently, for the first time, I read a letter from a job candidate that mentioned his Klout score. Klout grades users on a scale of one to a hundred based on some proprietary algorithm that counts how often your comments are retweeted, liked, or shared.
If you want your score to go up, tweet more and get influential people to retweet you. Think of a mercenary socialite, holding a calculator and trying to figure out who to invite to a party based on import. According to an article published by Wired. But how was the score calculated? Klout tried to be transparent in this area by releasing a research paper, entitled Klout Score: Measuring Influence across Multiple Social Networks.
In , Klout announced the Klout Perks Program. This was a program that offered the product management expert an opportunity to identify influential individuals who could give promotional products or services. The idea was to influence individuals with high Klout to post positive messages about the company. Businesses seem to have taken the program seriously.
For instance, General Motors offered influential individuals who were willing to post about the experience on social media some Klout perks. In , Chevrolet paid Klout to find social influencers that the General Motors could loan its recently launched Sonic for three days. For an individual to qualify, they needed to have a Klout Score of 35 and above Source. The scores range from 1 to with higher scores representing a wider and stronger sphere of influence. Klout helps you understand your influence and how to leverage it.
Benchmark your success, understand who you influence, and discover who to trust in the topics you care about. Klout is the standard for measuring your influence on social media sites like Twitter.
Since unfortunately follower counts can be faked or can be full of accounts not interested in what you have to say, using this as a way to measure your Twitter success is not the best idea. Klout, on the other hand, uses a bunch of different measurements, including engaged follower count, to come to one single Klout Score. Thirdly, focusing on increasing your Klout score will actually make you a better tweeter. Klout emphasizes things like getting retweets and using mentions to engage with your community.
So if you change your Twitter strategy to try and increase your score, you will likely end up tweeting more frequently, replying to more users, and sharing more retweetable tweets. So what is a good Klout score? Well, influence is relative so it depends on your goal and peers. The average Klout Score is not Instead, it is around
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