Dropbox for Business , for example, doesn't shy away from showing off a features matrix right on their homepage below the fold. Again, most visitors to your website won't be ready to buy For folks who are looking for more information, offer a link to a resource center where they can browse relevant information.
Not only does this keep them on your webpage for longer, but it also helps you establish your credibility as a thought leader in your industry. Lovesac adds a resources link to the footer below the fold. In addition to customer success stories, both awards and recognition can also help inspire a good first impression. Is your company a critically acclaimed restaurant? Were you voted best new app this year?
Let your homepage visitors know of your accomplishments. Like social proof, it'll give your business more credibility to those who don't know you. The homepage of your site is the first introduction each visitor will have to your business. Make a brilliant first impression with a homepage that incorporates the elements outlined above. And for more inspiration, check out stunning examples of homepages by downloading the free lookbook below.
Editor's Note: This post was originally published in January and has been updated for freshness, accuracy, and comprehensiveness. Originally published May 28, AM, updated May 28 Logo - Full Color. Contact Sales. Overview of all products. Marketing Hub Marketing automation software. Service Hub Customer service software.
CMS Hub Content management system software. Operations Hub Operations software. App Marketplace Connect your favorite apps to HubSpot. Why HubSpot? Marketing Sales Service Website. Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Thank You! You have been subscribed. Start free or get a demo. Marketing 9 min read. To improve the performance of your homepage, check out these elements every homepage must have.
Headline Within three seconds , a website needs to tell visitors what the business has to offer. Sub-headline Your sub-headline should supplement the headline by offering a brief description of what you do or what you offer.
Primary Calls-to-Action The goal of your homepage is to compel visitors to dig deeper into your website and move them down the funnel. Supporting Image Most people are visual. The 4 Rivers Smokehouse homepage is a great example of emotional imagery: It features a series of short, high definition, and mouthwatering videos that play on a loop behind a simple headline, sub-headline, and primary CTA: 5.
Benefits It's not only important to describe what you do, but why what you do matters. Evernote does a great job of listing benefits on their homepage in a way that's compelling, visually pleasing, and easy to understand: 6. Social Proof Social proof is a powerful indicator of trust.
Navigation The design and content in your homepage navigation could mean the difference between a website conversion and a bounce. Content Offer To generate even more leads from your homepage, feature a really great content offer, such as a whitepaper, ebook, or guide. Strategically placing CTAs in your content is another way that you can increase conversions. This simple button is eye-catching without being too intrusive:. Mobile traffic accounts for approximately half of all web traffic so a good mobile experience is crucial.
Ensure that your web design agency creates responsive websites. Responsive web design means your site will look and perform well on any device: computer, tablet, or phone. A website without content is like a house without furniture. Just like no one wants to visit an empty house, no one wants to spend time on a website with just a handful of pages.
Google Analytics gives you an unbelievable amount of information about your website traffic and users. You can even set up goals like a visitor making a phone call or filling out a contact form and track whether you reach those goals every month or week.
Setting up Google Analytics is relatively simple, but things like goal tracking are a bit trickier. A dedicated page for Frequently Asked Questions FAQs which answer all these basic queries is the best solution to guide your customer and help them understand your company and its offerings.
It is essential that your website displays detailed contact information prominently on your website. Close Menu Home. Web Design. Web Development. Search Engine Optimization. Graphic Design. Ecommerce Web Development. Content Writing.
Responsive Design. Contact Us. Listed below are 10 vital elements which every website should have: Contents show. User-Friendly Website Navigation. Web Design and Layout. Call to Action. An Opt-In Offer.
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